Features
Campaigns
Send bulk messages and track performance
Overview
Campaigns let you send messages to multiple contacts at once, perfect for announcements, promotions, and updates.
Creating a Campaign
Step 1: Select Recipients
Choose who receives your campaign:
- All Contacts - Everyone in your contact list
- Segment - A filtered group of contacts
- Manual Selection - Pick specific contacts
- CSV Import - Upload a list
Step 2: Compose Message
For WhatsApp campaigns:
- Select an approved template
- Fill in template variables
- Preview the message
For Email campaigns:
- Write your subject line
- Compose the email body
- Add attachments (optional)
Step 3: Schedule
Choose when to send:
- Send Now - Immediately
- Schedule - Pick a date and time
Step 4: Review & Send
Review your campaign:
- Recipient count
- Message preview
- Estimated delivery time
Campaign Analytics
Track your campaign performance:
| Metric | Description |
|---|---|
| Sent | Messages successfully sent |
| Delivered | Messages delivered to recipients |
| Read | Messages opened/read |
| Failed | Messages that failed to send |
| Replied | Recipients who responded |
Best Practices
- Segment your audience - Send relevant messages to the right people
- Test first - Send to a small group before full campaign
- Mind the timing - Respect business hours and time zones
- Track results - Monitor analytics and optimize
Rate Limits
WhatsApp Business API has sending limits:
- Tier 1: 1,000 messages/24h
- Tier 2: 10,000 messages/24h
- Tier 3: 100,000 messages/24h
Your tier increases based on quality and volume.
Compliance
- Only message contacts who have opted in
- Provide opt-out instructions
- Follow WhatsApp Commerce Policy
- Respect GDPR and privacy regulations